Creatures
OUR STORY
Yallingup, Western Australia is the home and testing ground for Creatures of Leisure products. Located on Western Australia’s wave-rich South West coast, Yallingup and its surrounds has bred some of the world’s best surfers for several generations.
The region boasts multiple breaks within a relatively short span of coast, most with a reputation for quality and a power comparable with that of Hawaii. It’s the perfect place to test surfing accessories.
It was here in Yallingup that a young John Malloy put down roots after hitching his way from Los Angeles in 1972. Over the 4 years that followed he and a mate developed the world’s first urethane leash with injection parts to tackle the powerful local waves. That venture sparked a passion for designing and developing surf accessories that continues to this day.
CREATURES OF LEISURE BRAND MISSION
In all that we do at Creatures of Leisure – and we’ve been doing it for 30 years now – we strive to meld the lessons of our experience with cutting edge materials and designs to create highly functional, premium quality surfing accessories that are built to last.With offices in Western Australia, The Gold Coast, France and California, we’ve got the world’s surfers covered.
None of Creatures of Leisure surfing products hit the market without being given a thorough workout in these waves by our staff and sponsored riders or further afield by members of our international surf team.
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A CREATURE OF LEISURE
The John Malloy Story
UN HÉRITAGE INDESTRUCTIBLE
INNOVATION TIMELINE
URETHANE
1976
After experimenting with several leash materials including gas station bell cords, John Malloy discovers and introduces urethane to the market, regarded ever since as the world’s best cord material.
LA JOURNÉE COMMENCE
1987
John Malloy officially starts Creatures of Leisure selling Leashes and Boardcovers that were all made in Yallingup, Western Australia. He had been innovating surf equipment for almost a decade already.
1991
For the first time, Creatures make bodyboard specific leashes and hardware with feedback from team riders like Tim Jones, Rick Bannister, Matt Riley and Warren Feinbier.
1997
Creatures launch into Traction pads made in Perth, Australia with the original Square-Loc pattern.
1998
Creatures first Signature team pads are made for the likes of Taj Burrow, Jake Paterson, Luke Egan & Shane Powell.
MICK’S SIGNATURE PAD
2002
Mick Fanning’s first Signature pad is released into the market. It has become the most successful pad in Creatures history.
THE BEARING SWIVEL
2003
John invents a long-lasting swivel that won’t seize up in saltwater. The Stainless Steel Bearing Swivel with acetal plastic remains industry standard in the best surf leashes across the globe, no matter what the brand.
SLIM FIT BOARDCOVERS
2006
Industry first design creates boardcovers with a Slim-Fit. Providing an expandable sidewall and streamlined template that reduced up to 20% bulk and weight.
DNA FLEX MOULD
2007
Creatures releases the DNA Flex Mould. The world’s first cord to mould connection absorbing wave impact, increasing strength, and reducing breakages. Return rate near went to zero once introduced. It was the brand’s first patented innovation which still remains today.
2009
Surefire Leash Release – The introduction of the first urethane-coated release tab which permanently stays open and accessible.
2017
Non-Slip Cuff – Just like the name suggests, the Non-Slip Cuff is spongy, light and super secure. It stays comfortably on your ankle without rotating from side to side.
2017
Thermo-Lite Technology is first introduced to Creatures of Leisure traction. A lighter, thinner traction which wins SBIA Surf Accessory of the Year in 2019.
DIAMOND-TECH® FABRIC
2017
The lightest, strongest boardcover material in the market is introduced. DIAMOND-TECH® Fabric is a triple laminated, tear-resistant, water-resistant, abrasion-resistant woven fabric exclusive to Creatures of Leisure.
THE SUPERLITE LEASH
2019
Three decades of surf innovation is combined into one incredible leash. The SUPERLITE leash is the lightest, most comfortable leash in the world.
BUILT FOR THE FUTURE…
Inspiré par l’héritage de John de toujours s’améliorer, Creatures se consacre à façonner l’avenir d’un équipement de surf fiable.
