Dragon is a story of authenticity, creativity and innovation. It began in 1993 in the surf town garage of founder Will Howard’s Capo Beach, CA home, where a bold vision for crafting high-quality, high-performance eyewear and accessories that encompassed Will’s love for sea, snow and land was as impassioned a pursuit as chasing swells, shredding powder and ripping dirt.
His niche expertise and exceptional craftsmanship quickly captured attention in small surfer communities. Soon, Dragon’s popularity and distribution expanded from Florida to Hawaii, reaching as far as Australia and Europe. Its technical design and rider-inspired styles have propelled Dragon to become much more than the leading eyewear and accessories brand in the active lifestyle market. Dragon symbolizes a quest for pushing our own boundaries while keeping the impact our adventures have on land and sea in sight.